An important feature we look for when setting out our camera traps, along with wildlife tracks and sign, is good habitat. One of our favourite habitats to place cameras is areas with wildflowers. Not only do they make for a lovely aesthetic backdrop to footage, but wildflowers are a great indicator of healthy and wildlife-friendly sites. Sadly, wildflower habitats are ever-decreasing so we aimed to encourage all of our shop customers into planting a small wildflower patch.

NatureSpy Shop funded icon

In the last century 97% of lowland wildlife
meadows in England & Wales have been lost
(state of nature report, 2016)

This means that these essential environments
make up approx. just 1% of land area in the


NatureSpy element white line

Why Wildflowers Matter

NatureSpy element black line

The consequences of demolishing these fundamental floral pastures are already severe. Many of our native wildlife species are also in rapid decline with crucial keystone species in the UK facing losing battles if these vital meadows are not restored.

The most notorious example is of course the bee. Two species of bee have already become extinct since the 20th Century ( and the rest are currently dealing with a plethora of threats such as pesticides and insecticides used in farming (most notably neonicotinoids), parasitic mites and of course losing their flower dense habitats.

Bees do a lot for us, principally with their role of pollinating wildflowers and food crops. By pollinating wildflowers they enable them to reproduce and thus ensure their survival, which is critical to the endurance of our ecosystems. The special and diverse mix of plants in wildflower meadows are at the centre of intricate food chains involving many other species including insects, birds and mammals – therefore protecting the flora safeguards the fauna.

It is also estimated that a third of our food in the UK depends on pollination – approximately 70 crops are dependent on (or benefit from) bee pollination, and in the UK the estimates economic value of the humble bumble and honey bee as pollinators is in excess of £200 million per year (The British Beekeepers Association, 2017). Losing bees and other pollinating insects will result in the decline of fruits and vegetables being easily available and a significant cost increase for these foods.

Wildflowers are so important in the UK, not only do they provide sustenance to a vast number of species (many of which are invaluable when it comes to our food crops) they also have specialised features to aid the protecting and efficiency of our landscapes and ecosystems such as holding on to rain water to help mitigate floods and the procurement of carbon.

How to Help

NatureSpy element black line

We can help to alleviate at least one of the pressures our bees and other wildlife face by increasing the range of wildflower meadow patches available. To foster wildflower growth throughout the UK, NatureSpy ran the ‘The Wildflower Seed Scheme’, whereby to encourage all of our customers to plant a small patch of wildflowers for their local wildlife.

A 4g packet of wildflower seeds was given with each camera trap purchased – enough to plant 1m2. The wildflower seed mix was specially selected for the wide variety of species it contains and its sustainability to be planted in a range of site conditions.

You can still help encourage native wildflowers by leaving a small patch of any land you may have to grow wild. It doesn’t take long to transform a little area into your own mini wildflower meadow and support the wildlife we do have left. Small efforts make big changes.